My marketing journey started in the early 2000s when I launched my graphic design business. Out of necessity, I taught myself to write content for the sites I developed. I got hooked on SEO when my small website started to outrank national ad agencies. I've been obsessed with digital marketing concepts and techniques ever since.
Over the past two decades, I have honed expert SEO and content marketing skills. I have worked on hundreds of websites, including digital marketing campaigns for Fortune 500's.
I primarily focus on understanding the "user experience" and working to improve it. This approach enables brands to foster stronger relationships with their audiences.
Degrees in both IT and Visual Communications
Broad knowledge of technology
Proficient content creator with hundreds of blog posts, press releases, and pages published
Intimately familiar with Google's Search Console and Google Analytics
Proficiency in HTML, JavaScript, .NET, CSS, WordPress, and Google Sites
Experience managing complex, large-scale SEO efforts for large consumer brands
Project management experience in fast-paced agency environments
Experience with both B2B and B2C marketing
Effective, efficient, and clear cross-functional communicator
Laser-focused on creating content with authority and staying power
Keyword planning
Lead generation
Click-through conversions
Holistic digital marketing strategies
Brand building and awareness
Expertise, Authoritativeness, and Trustworthiness (E-A-T)
Page speed optimization
Content experience analysis
User experience analysis
When creating content for a website, focus on what's most helpful to your users and provide sufficient value for whatever the topic might be.